Influencer marketing is a new kind of word of mouth marketing in the digital age. Influencers are people who can make a splash in a pool. They have a lot of fans or followers and when they promote a certain product or brand, these fans echo their echo. 

We all love to brag about how great our food is. But how can you make sure people actually hear about it? Influencer marketing is the new kind of word of mouth marketing. You have to leverage influencers to make sure your restaurant gets the word out. 

With the rise of social media, influencers have gained a lot of power. In today’s day and age, it is very important to engage with the right influencers for your brand. This blog will give you a brief overview of how to go about influencer marketing for your restaurant.
 

We will try and answer all your questions: 

1. How do you find these influencers?

First of all, you want to find the right category of influencers for you brand. There are many type of niches each influencer specialises in and has an audience for that. 

For example: If you’re a sustainable and eco-friendly restaurant, cafe you would to find influencers in that niche. You certainly don’t want an influencer who markets fast fashion to talk about your brand. 

Once that is clear, next step is to find them, you can either use an agency like Food Into Focus to find you influencers or you spend some time on Instagram, Facebook, Tiktok using relevant hashtags and locations to do so. 

2. How do you start this relationship?

You start by sending them a DM which you have to make sure sounds authentic as many influencers receive these sort of DMs almost every day. 

Pro-tip: Most influencers don’t even like to be called an Influencer. So the wording has to be tricky. 

Here’s one example message: 

“Hi XXX, 

I’ve just come across your Insta and I love it! You’re so refreshing and I loved your photos! 

Here at <Your Company> we’re all about <Insert what you’re all about> making life, well-being, and sustainability easier. We have a range of stylish and sustainable products, particularly for the kitchen. You can see our website and products at <insert website>. We were wondering if you might like to try some of our products and review or feature them in a blog post or video? Alternatively, maybe you would like to write a guest blog post for us or we can write one for you? Let us know your thoughts! 

Warm Regards,
Your Name and Brand” 

3. Why is it important to have influencers for your brand?

It’s like referrals on social media. If they have a good following and influence online, they can spike interest in your brand in the right demographics. 

Make sure you have clear goals on what you want to achieve from these influencers and their followers. Is it brand-awareness, a giveaway, a promotion for offer you’re running, a new launch etc. 

Identify the right platforms and right formats of posts you want from them. Which format of posts gets them the most engagement, and oh don’t forget to ask for their audience insights beforehand to find if they’re a match for your brand. 

Too much to take care of? Luckily, you have just read a blog post that can help you find the right influencers for your brand! If you have any questions about influencers or our services, please contact us 

Thanks for reading!