It is vital for your business to have a website, as it is able to handle a great deal of heavy lifting for you, saving you countless hours each day, week, and month. Often, however, businesses have sloppy websites with a lot of important elements missing, leading to fewer viewers, leads, and sales. Building a website can seem overwhelming and confusing at times. You always wonder if what you are doing is right. You don’t have to worry anymore, as we’ve compiled some essential elements to be aware of while creating a website for your brand.
1) No Need for a Home Link
The “Home” link does not have to be on your site’s top navigation bar. Almost everyone knows how to return to your home page by clicking your logo (make sure this is possible). In any case, visitors would rather explore products than hang out on your home page. Save that space for the most important category in your store.
2) What Do You Do/Sell?
It’s the worst feeling to click on a website and feel like a freaking private eye trying to figure out what they do. It is your responsibility to make it abundantly clear on the homepage of your website who you are, what you do, and how you can help. Someone who glances at your site for just a moment should be able to figure it out right away.
3) Prioritise Your Navigation
Make it easy for your customers to navigate your site. Therefore, the first few links in your header navigation should point to the most important places you want them to go. In the case of an ecommerce site, these are usually shop categories. It is not necessary to have your press page and terms and conditions right up top. Up top, you should place the most important information, and in the footer, you can organise the rest.
4) Hard to Find Contact Form
You are literally losing money by making your contact form difficult to find. Every single page of your website should contain a contact form, or at least a link / call-to-action button to direct users to contact. If you’re a service provider, making it difficult for visitors to get in touch with you isn’t a smart move.
5) Use Call To Actions
Your website should explain what your customers should do on it. As a result, make sure that each page has a call to action (usually a button to click) that leads them down the path to making a purchase. Make things as simple as possible for your reader. It should be painfully simple for them to contact you, learn more about you, learn what services you provide (and at least a rough estimate of how much they cost), and, if applicable, pay you.
6) Social Media Links Can Go to the Bottom of the Page
We noticed a lot of websites with social network icons prominently displayed in the header. In our opinion, you’d like folks to start buying with you rather than head off to the most distracting websites on the internet, right? For visitors who have already checked you out or are specifically seeking for them, you can include your social media links in the footer.
7) Excessive Number of Ads/Pop-Up Ads That Are Hard to Click Out of
There’s nothing worse than attempting to read a blog piece while being bombarded by 17 bright, animated ads in the sidebar or footer. What if the ad is a video pop-up? Forget about it. Users will leave your site as quickly as possible and never return. Plus, until you have hundreds of thousands of views, online ads don’t offer a good payout—so, for the ordinary website, they’re not worth it. And also, instead of a standard pop-up, when you use a tiny “X” in the top corner, almost concealed from view, to make the visitor feel as if the only way out is to sign up for whatever lead magnet you’re promoting. To be honest, it’s on the verge of being unethical.
8) Prioritise Your About Us Section
Particularly for artists/designers, and small business owners, the viewers would like to see your About page be one of your featured links. Your story is what makes you stand out among the crowd, and if you do this well, your customers will fall in love with your brand.
9) Things Misspelled
Your website is your business’s virtual home, and one of the most important representations of your brand. If you can’t put in the time to make sure everything is presented correctly, how can people trust you to pay enough attention to detail in the work they’re contracting you for?
10) Photos
Photographs help to accentuate the aesthetics of your website and will make it more presentable to your viewers if the photos are more consistent (same size dimensions and style) and it also helps if the stock photos that you use are of good quality.
Are you Ready to Fix These Common Website Mistakes?
Digital Into Focus is a digital marketing agency that provides services like website creation, market strategy planning, search engine optimisations, paid ads and so on. We are highly customer focused and can customise our plans according to your needs. We can help you rectify the mistakes in your website and help optimise your conversion rates.